Football is more than a sport in the United Kingdom, it is a way of life for people who reside
on the island that bobs in the waters of the North Atlantic, North Sea, and the English
Channel. From the matchday rituals before the game to never missing a beat during the build-
up to the weekend’s fixture list, the cycle is never-ending and gives people on UK shores an
identity that has great influence.
This passion can dictate where a person lives and who they choose to associate with. When
all is said and done, football in the UK is an all-consuming pastime that in many ways, and
has played a telling part in altering the course of history on the British Isles. Crucially, it is
the envy of the watching world who seemingly also can’t get enough.
Indeed, fans from Beijing, to Mumbai, and even Cape Town, have all adopted a team and
support it like they too have grown up on an estate within a stone’s throw from a local
ground. Without a shadow of a doubt, football, and in particular the Premier League, is the
greatest export that the United Kingdom has given the world.
The Extraordinary Knock-on Effect
As previously mentioned, the excitement that football generates within the UK has shaped the
cultural landscape of the four unions, from clothes to music and even gaming. Indeed, the
annual release of the footballing games FIFA and Football Manager are chiefly down to the
scale of interest that is produced in the UK. The rest of the world reaps the benefits by being
able to buy them and in doing so, feeling a bit closer to the land where the magic happens. It
is the Premier League that is the cornerstone of these games, at the very least, one could
hardly imagine either franchise selling as well without the presence of the English top-flight.
Perhaps the biggest craze, however, that has grown out of football in the UK is the advent of
online betting and how much it dominates the landscape of the beautiful game. Indeed, the
football frenzy has given rise to a host of new betting companies being formed.
With the betting industry in the United Kingdom worth around £14 billion a year, it’s no
wonder that new betting companies seem to be popping up overnight. Out of that £14 billion,
football generates around £800 million with horse racing a close second on around £600
million worth of bets placed per year. Those numbers are only set to increase over the coming
years with many forecasting exponential growth.
If you’ve ever sat down to watch a game of football in the UK before, then you will know
exactly why that figure is predicted to expand so rapidly. Put your feet up for a Super Sunday
kick-off, and by the time the match ends, you’ll be well acquainted with various betting
spokespeople. Betting adverts are everywhere when following a game and when you consider
how many millions are watching these matches, it’s no surprise that the industry is set for
another bump over the coming years.
With the betting industry in the United Kingdom worth around £14 billion a year, it’s no
wonder that new betting companies seem to be popping up overnight. Out of that £14 billion,
football generates around £800 million with horse racing a close second on around £600
million worth of bets placed per year. Those numbers are only set to increase over the coming
years with many forecasting exponential growth.
If you’ve ever sat down to watch a game of football in the UK before, then you will know
exactly why that figure is predicted to expand so rapidly. Put your feet up for a Super Sunday
kick-off, and by the time the match ends, you’ll be well acquainted with various betting
spokespeople. Betting adverts are everywhere when following a game and when you consider
how many millions are watching these matches, it’s no surprise that the industry is set for
another bump over the coming years.
How to Find What You’re Looking For
In reality, these new additions to the online gambling industry are in truth very welcome. But
punters should still do their due diligence before agreeing to one of the many lucrative sign-
up offers currently available.
There are important aspects to consider when choosing your betting home. For instance, one
needs to consider the following: the range of sports and markets on offer, how advanced their
in-play and streaming options are, and how effective a company’s customer support is.
Fortunately, the best UK Bookmakers strive to cater to the diverse needs of all punters in a
bid to help them get the most out of their betting experience. For football supporters, it goes
without saying but finding a company that can offer competitive football odds, a vast range of
markets – including Asian handicap — and regular specials, is a must for footy fans.
Indeed, the betting options must match the average fan’s knowledgeable understanding of the
games given how often the unexpected can happen. Just ask those fans in the Etihad Stadium
on the 13th of May 2012 who bet on Man City to win despite trailing QPR late in the second
half.
In many respects, a fan’s eternal optimism is intertwined with betting on their team, it is these
options that make betting on football such an entertaining pastime that adds a huge amount of
value to the phenomenon that is football in the United Kingdom.
